Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are very different, but together, they work to help you build your brand awareness, traffic and sales. While SEO is about getting to the top of search engines like Google with organic result, Hong Kong SEM is about getting to the top of search engines with paid ads. With this in mind, SEO and Hong Kong SEM are two very different ways of driving traffic. The most ideal way to use these two strategies together is to leverage the traffic you are generating through SEO and drive that traffic to your Hong Kong SEM landing page. Here, your search ads will be displayed in the right side of the SERPs. This strategy is not only beneficial for you, but it also helps the user because it provides a more engaging experience for them. When users see an ad on the right side of the SERPs, they are more likely to click on it and visit your site. The benefits of SEO and SEM working together.
There are several benefits that come with using SEO and SEM together. First, when you have a strong SEO strategy, you are able to generate bottom-of-funnel leads. These leads are a direct result of SEO and can help you grow your business. Second, SEM helps you drive top-of-funnel leads. These leads can help you increase your conversions and close more sales.